Email Copywriting Samples for the High-Income Copywriter™ Certification Program

Email 1

SL: Why Old-School Copywriting Is Dead (And What You Should Do About It)


Hello {First name},

Dan Lok here. Today, I want to let you in on a little secret: The old way of copywriting? It’s out. Dead. Gone the way of the dodo. And just between us, it’s not coming back.

Remember the days of flashy claims and never-ending sales pitches? That style worked when phones were dumb and the internet was slow, but today? Not so much. The digital age has rewritten the rules. Now, if your copy screams like a street vendor, you’re just going to scare your customers (and the ad platforms) away.

Here’s the scoop: Subtlety is the new sledgehammer. Compliance isn’t just a hoop to jump through—it’s the golden ticket to your customers’ hearts and wallets. That’s precisely why I created the High-Income Copywriter™ Certification Program. This isn’t just another course—it’s your playbook for mastering modern copy that engages, converts, and, yes, complies.

Ready to ditch the old and embrace the new?

Click here and jump into the future of copywriting with the High-Income Copywriter™ Certification Program.

Trust me, this is one evolution you don’t want to miss.

To your success,

Dan Lok

P.S. Still clinging to those old copywriting manuals? Toss them in a box. Better yet, start a bonfire. Make room on your shelf for strategies that actually work in the 21st century. Let’s get your copy up to speed—join the program now.

Email 2

SL: Is Splurging on the High-Income Copywriter™ Certification the New Black?


Hello {First name},

You might be staring at the price of the High-Income Copywriter™ Certification and thinking, “Can I really justify this?” Well, let me spin this around—can you afford to pass up becoming one of the top-paid copywriters out there?

Think of it like this: If copywriting were a cocktail party, wouldn’t you want to be the one mixing the drinks rather than just sipping them? That’s what this program does—it doesn’t just hand you a drink, it gives you the entire bar.

With the New Copywriting Model and our secret ingredient, the S.M.I.R.C.C. formula, you’re not just writing—you’re concocting copy that transforms cold clicks into cash. This isn’t your grandma’s copywriting course; it’s the fast track to writing that pays for itself.

So, here’s the deal: Flip the script on what you think you know about investing in your skills. This isn’t a cost—it’s the golden ticket to the VIP section of the copywriting world.

Ready to be the life of the copy party?

Mix things up and enroll in the High-Income Copywriter™ Certification now.

Cheers to your success,

Dan Lok

P.S. Let’s be honest, in the world of copy, you want to be the headliner, not the opening act. Jump on board now, and let’s turn that investment into your best career move yet.

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